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For Mother's Day 2017, we decided to stand out from the social media clutter of well-wishing brands with something a little more daring. Bringing VW's globally renown wittiness to the Lebanese target audience resulted in the most online traction the brand had seen in a long time - and a lively debate on creativity and sexuality in the Middle East.

Maya Mohtar  / Maya Khourchid 

Agency: JWT Beirut

VOLKSWAGEN
happy mother's day 

SOCIAL MEDIA POST Click to enlarge

SOCIAL REACTION Click to view

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